I’ve designed brands and produced films for national QSRs, heavy industry, CPGs, health, and agriculture.
What unites all my work is a fluency in specialized technical knowledge and experience creating engaging, meaningful narratives that drive action, empathy, and change.
Expert knowledge is available all around us, but it is often buried in technical reports and policy documents that few have the time or means to connect with. Authentic and emotionally relevant content is one way to connect audiences—professional and general—with today’s leading ideas.
Understanding is one thing; emotional connection is another. When both are effectively leveraged in communications, the results are memorable and intuitive relationships with information, ideas, and brands.
I previously founded a content and design agency that won a Cannes Young Lion, a bronze Marketing Mag award, and two Junos in its first three years of existing.
In 2017, I worked as a filmmaker at Idea Couture, a global innovation consultancy, where I worked directly with C-Suite executives in Toronto, New York and San Francisco. Projects focused on the future of pharmaceuticals, banking, and tech-sector businesses.
In 2018, I started my Master of Architecture at the University of Toronto. Today, I am a Certified Passive House Designer.