Kurtis Chen
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Fit for Life

Design

The Fit for Life brand was aging and falling behind in a market of intense QSR competition. I rebranded the entire franchise, redesigning the uniforms (T-Shirts, buttons), digital menu boards, posters, and creating a new brand identity for their concept restaurant. The new brand has been successfully rolled out across all new locations across Canada.

New logos, new uniforms, new menus, new restaurants.

New logos, new uniforms, new menus, new restaurants.

In the highly competitive market of QSRs, it is more important than ever to stand out. By designing an entirely new branded experience, I generated renewed interest in the aging business.

 New, networked digital menu boards simplified the ordering process. They also allowed for fast, easy updates from corporate.

New, networked digital menu boards simplified the ordering process. They also allowed for fast, easy updates from corporate.

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